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Results for "How profanity in influences perceived authenticity and perceived helpfulness of online reviews: The moderating role of review subjectivity"

How profanity in influences perceived authenticity and perceived helpfulness of online reviews: the moderating role of review subjectivity

Definition: Here’s a two-sentence definition of that phrase: This study examines how unfiltered profanity impacts users’ perceptions of online review authenticity and helpfulness, while also exploring the influence of review subjectivity – how individual reviewers interpret and weigh information. Ultimately, the research suggests that the presence of profanity can either enhance or detract from these perceptions depending on the reviewer's perspective.


How profanity in influences perceived authenticity and perceived helpfulness of online reviews: The moderating role of review subjectivity

How profanity in influences perceived authenticity and perceived helpfulness of online reviews: the moderating role of review subjectivity - while profanity may seem offensive, its prevalence within online reviews suggests it might be useful in influencing perceptions of the usefulness of o… (sciencedirect.com)

Definition: Okay, here's a definition for you in two sentences, incorporating the key elements you provided:

“Profanity’s influence on perceived authenticity and helpfulness within online reviews is significantly moderated by review subjectivity – specifically, the tendency to interpret profanity as a signal of usefulness.

This suggests that while offensive, the presence of profanity can subtly shape users' judgments of a review's value and reliability, ultimately influencing their perception of its helpfulness.”


How profanity in influences perceived authenticity and perceived helpfulness of online reviews: The moderating role of review subjectivity - While profanity may seem offensive, its prevalence within online reviews suggests it might be useful in influencing perceptions of the usefulness of o… (sciencedirect.com)